As the creative force behind Travels Unfiltered, I had the exhilarating opportunity to collaborate with Go West Tours, bringing their Great Ocean Road Sunset Tour and Wilsons Promontory Day Tour to life through our brand's lens. This partnership was a blend of my passion for travel and my expertise in social media marketing, video production, and editing.
Embarking on the Journey
I kicked off this collaboration with the Great Ocean Road Sunset Tour. My team and I immersed ourselves in the experience, capturing every breath taking moment in photos and videos. We crafted a compelling script and produced a promotional YouTube video that resonated deeply with our audience. Additionally, we created a series of Instagram reels, YouTube shorts, and TikToks to amplify the campaign’s reach.
I kicked off this collaboration with the Great Ocean Road Sunset Tour. My team and I immersed ourselves in the experience, capturing every breath taking moment in photos and videos. We crafted a compelling script and produced a promotional YouTube video that resonated deeply with our audience. Additionally, we created a series of Instagram reels, YouTube shorts, and TikToks to amplify the campaign’s reach.
Delivering Results
The campaign was a triumph. We garnered 5000 views across our platforms, translating into $695 AUD in sales revenue, and an outstanding ROI of 150.36% in just one month. The impact was so profound that Go West Tours, impressed with our deliverables and the footage we provided, requested another collaboration for their Wilsons Promontory Tour.
The campaign was a triumph. We garnered 5000 views across our platforms, translating into $695 AUD in sales revenue, and an outstanding ROI of 150.36% in just one month. The impact was so profound that Go West Tours, impressed with our deliverables and the footage we provided, requested another collaboration for their Wilsons Promontory Tour.
Raising the Bar
For the Wilsons Promontory Tour campaign, we again captured the essence of the experience through videos and photos. We crafted another dedicated YouTube video and expanded our promotional efforts with Integrated promotions within some related Melbourne attractions themed YouTube videos, dedicated promotional Instagram reels, YouTube shorts, and TikToks. This campaign outdid the first, amassing over 10,000 views, over $1,200 in sales revenue, and an incredible ROI of 299.33% in the first month.
For the Wilsons Promontory Tour campaign, we again captured the essence of the experience through videos and photos. We crafted another dedicated YouTube video and expanded our promotional efforts with Integrated promotions within some related Melbourne attractions themed YouTube videos, dedicated promotional Instagram reels, YouTube shorts, and TikToks. This campaign outdid the first, amassing over 10,000 views, over $1,200 in sales revenue, and an incredible ROI of 299.33% in the first month.
A Testament to Our Expertise
These campaigns not only highlighted my team and I’s skill in creating engaging content but also our ability to drive tangible business results. The positive feedback from Go West Tours and the continued engagement from our audience are testaments to the effectiveness of our strategy and execution.
These campaigns not only highlighted my team and I’s skill in creating engaging content but also our ability to drive tangible business results. The positive feedback from Go West Tours and the continued engagement from our audience are testaments to the effectiveness of our strategy and execution.
Looking Ahead
Driven by the success of these collaborations, I am excited to plan future projects with Go West Tours. Our partnership has proven to be a perfect synergy of storytelling and marketing, capturing the essence of travel experiences and inspiring our audience to explore these incredible tours.
Driven by the success of these collaborations, I am excited to plan future projects with Go West Tours. Our partnership has proven to be a perfect synergy of storytelling and marketing, capturing the essence of travel experiences and inspiring our audience to explore these incredible tours.
In summary, this journey with Go West Tours has been a remarkable showcase of my capabilities in leveraging social media and video content to create impactful marketing campaigns. The results speak for themselves, and I look forward to continuing this journey, bringing more unique travel experiences to life.
