I undertook an exhilarating challenge to rejuvenate the social media presence of the Melbourne Tram Museum. This esteemed institution, cherished for preserving Melbourne’s rich tramway history, required a fresh approach to connect with its target audience, primarily middle-aged Melbournians with a keen interest in Australia's automotive and historical heritage.
Strategy and Content Creation
My strategy hinged on creating engaging and nostalgic content. Delving into the museum's archives, I unearthed vintage photographs and images, using them to craft posts that not only showcased the museum's treasures but also told captivating stories of the past. A prime example was a post featuring a 1960s tram advertisement, which significantly boosted visitor numbers and engagement.
My strategy hinged on creating engaging and nostalgic content. Delving into the museum's archives, I unearthed vintage photographs and images, using them to craft posts that not only showcased the museum's treasures but also told captivating stories of the past. A prime example was a post featuring a 1960s tram advertisement, which significantly boosted visitor numbers and engagement.
Overcoming Budget Constraints
Despite operating within a tight budget, I employed my creativity and resourcefulness to produce visually appealing posts. These posts were strategically designed to stir curiosity and anticipation, successfully directing followers to the museum's monthly open days. This approach proved effective in increasing the museum’s footfall.
Despite operating within a tight budget, I employed my creativity and resourcefulness to produce visually appealing posts. These posts were strategically designed to stir curiosity and anticipation, successfully directing followers to the museum's monthly open days. This approach proved effective in increasing the museum’s footfall.
Measurable Success
The impact of my social media management was quantifiable and significant. From a humble beginning of 300 followers, the museum's Instagram following soared to 1300 followers after just 30 posts. More importantly, these numbers translated into real-world outcomes: a substantial number of visitors credited their museum visit to the engaging content I created, exemplifying my skill in converting online engagement into physical attendance.
The impact of my social media management was quantifiable and significant. From a humble beginning of 300 followers, the museum's Instagram following soared to 1300 followers after just 30 posts. More importantly, these numbers translated into real-world outcomes: a substantial number of visitors credited their museum visit to the engaging content I created, exemplifying my skill in converting online engagement into physical attendance.
Process and Execution
Working remotely, I meticulously curated content from the museum's digital archives, ensuring that each piece resonated with our target audience. My method involved a harmonious blend of historical artefacts and modern social media trends, demonstrating my flair for marrying tradition with contemporary digital strategies.
Working remotely, I meticulously curated content from the museum's digital archives, ensuring that each piece resonated with our target audience. My method involved a harmonious blend of historical artefacts and modern social media trends, demonstrating my flair for marrying tradition with contemporary digital strategies.
In summary, my role in transforming the Melbourne Tram Museum's social media presence was characterised by innovative thinking, audience insight, and strategic execution. This project exemplifies the effective use of social media in revitalising the digital identity of historical institutions, connecting them with a wider audience, and deepening the public's appreciation for cultural heritage. My work at the museum stands as a shining example of the seamless integration of history, creativity, and modernity in the digital age.
Instagram Management by Desi Mantikas
