Creating the media kit for my online content brand, Travels Unfiltered, was a strategic and exciting task, integral to my work in graphic design, social media, and marketing.
Brand Success and Milestones
From the inception of Travels Unfiltered, I have been at the helm, steering it into a significant online travel content brand. My goal was to deliver inspiring and informative travel content, covering everything from airline and accommodation reviews to local attractions and culinary experiences. This vast array of content was tailored to both the seasoned traveller and those embarking on their first adventure. A significant milestone for us was reaching over 1 million views on our YouTube channel, a testament to the engaging and relevant content we produce. Furthermore, our collaborations with a variety of travel-related brands, including accessory manufacturers, hotels, and tour companies, have cemented Travels Unfiltered's position as a trusted voice in the travel community.
From the inception of Travels Unfiltered, I have been at the helm, steering it into a significant online travel content brand. My goal was to deliver inspiring and informative travel content, covering everything from airline and accommodation reviews to local attractions and culinary experiences. This vast array of content was tailored to both the seasoned traveller and those embarking on their first adventure. A significant milestone for us was reaching over 1 million views on our YouTube channel, a testament to the engaging and relevant content we produce. Furthermore, our collaborations with a variety of travel-related brands, including accessory manufacturers, hotels, and tour companies, have cemented Travels Unfiltered's position as a trusted voice in the travel community.
Media Kit Creation
When it came to creating the media kit, I started with a clear vision: it needed to effectively communicate the brand's value to potential sponsors and partners. This meant highlighting our reach, audience engagement, and history of successful collaborations. I chose Canva for its user-friendly design features, ensuring the media kit was not only visually appealing but also informative. My design choices reflected the brand's identity, maintaining a consistent style, colour scheme, and typography.
When it came to creating the media kit, I started with a clear vision: it needed to effectively communicate the brand's value to potential sponsors and partners. This meant highlighting our reach, audience engagement, and history of successful collaborations. I chose Canva for its user-friendly design features, ensuring the media kit was not only visually appealing but also informative. My design choices reflected the brand's identity, maintaining a consistent style, colour scheme, and typography.
The media kit includes an about section that gives a snapshot of Travels Unfiltered, detailing the type of content we post and our purpose. I also incorporated key statistics like our follower count, overall and weekly views, and average view duration, providing a quantitative measure of our reach. To give potential collaborators a better understanding of our audience, I included demographics data, such as location and gender. Demonstrating our success in converting our audience to paying customers, I added details of our affiliations with Amazon, Hotels Combined, and Viator. The list of brands we've previously worked with serves as a testament to our collaborative experience and achievements. Finally, I added our social media links, offering easy access to our online presence.
This media kit, which I periodically update, has become an invaluable tool for pitching to potential sponsors and brands, effectively encapsulating the essence and success of Travels Unfiltered.
