I previously completed this project in collaboration with This Is Football to launch an exclusive jersey in partnership with Nike. My goal was to captivate sportswear enthusiasts, particularly males aged 18 to 35, by integrating elements that align with their interests and lifestyle.
Concept Development:
Understanding my target audience was key. I developed a creative concept highlighting the dynamic and energetic spirit of sports. This was essential to resonate with the young, energetic sports enthusiasts who would be drawn to the promotion.
Understanding my target audience was key. I developed a creative concept highlighting the dynamic and energetic spirit of sports. This was essential to resonate with the young, energetic sports enthusiasts who would be drawn to the promotion.
Design and Execution:
The centrepiece of the Instagram post was the jersey image, showcasing the Nike and This Is Football logos. I chose a striking design with a bold yellow border and white lightning bolts to symbolise power, speed, and strength. This design choice was strategic, aimed at emphasising the sporty and energetic theme.
The centrepiece of the Instagram post was the jersey image, showcasing the Nike and This Is Football logos. I chose a striking design with a bold yellow border and white lightning bolts to symbolise power, speed, and strength. This design choice was strategic, aimed at emphasising the sporty and energetic theme.
To catch the eye of our audience, I used a black background which made the vibrant elements pop. Strong contrasts and bold typography were crucial in ensuring the post stood out on Instagram feeds.
Promotional Strategy:
Central to the post was the limited-time 20% off sale, highlighted in eye-catching yellow text. This was a deliberate move to attract potential customers. I also included a direct link to This Is Football's website, guiding viewers to take action.
Central to the post was the limited-time 20% off sale, highlighted in eye-catching yellow text. This was a deliberate move to attract potential customers. I also included a direct link to This Is Football's website, guiding viewers to take action.
Role and Responsibilities:
I led this project from start to finish, responsible for the concept, design, and execution. While I received the logos from This Is Football, the creative design process was entirely my own. My research into sports apparel marketing and competitor strategies helped infuse the design with a unique brand identity that perfectly represented Nike and This Is Football.
I led this project from start to finish, responsible for the concept, design, and execution. While I received the logos from This Is Football, the creative design process was entirely my own. My research into sports apparel marketing and competitor strategies helped infuse the design with a unique brand identity that perfectly represented Nike and This Is Football.
Results and Impact:
The campaign was a resounding success, In the first two weeks the post received over 5000 views. The direct link to the website resulted in 1000 clicks, showcasing the effectiveness of the call-to-action. The project significantly increased follower engagement by about 55.33% and achieved a strong Click-Through Rate (CTR) of 20%. These metrics demonstrate my ability to create content that not only resonates with the audience but also drives meaningful results.
The campaign was a resounding success, In the first two weeks the post received over 5000 views. The direct link to the website resulted in 1000 clicks, showcasing the effectiveness of the call-to-action. The project significantly increased follower engagement by about 55.33% and achieved a strong Click-Through Rate (CTR) of 20%. These metrics demonstrate my ability to create content that not only resonates with the audience but also drives meaningful results.
Conclusion:
This project stands as a testament to my skills in crafting visually captivating and impactful social media content. My focus on engaging design and strategic promotion led to substantial engagement and conversions, further cementing my reputation in the digital content creation arena.
This project stands as a testament to my skills in crafting visually captivating and impactful social media content. My focus on engaging design and strategic promotion led to substantial engagement and conversions, further cementing my reputation in the digital content creation arena.
Final Instagram Post Design
