Embarking on my journey as the Marketing Manager at Bulleen Fresh Fish Supply, I was tasked with a multifaceted role that encompassed graphic design, social media management, and overall marketing strategy. My primary goal was to refresh and revitalise the brand's identity, making it resonate with our target audience. This role required me to be at the forefront of social media engagement, where I developed and managed content for platforms like Instagram and Facebook, showcasing our finest selection of fresh seafood. My responsibility also extended to designing essential marketing materials such as the company's logo, business cards, signage, and uniforms, all of which significantly contributed to enhancing our brand's visual appeal and market presence.
Creating the Bulleen Fresh Fish Supply Logo
In the realm of graphic design, I undertook the exciting challenge of creating a new logo for Bulleen Fresh Fish Supply. This logo became a symbol of our commitment to quality and abundance, featuring the previous elegantly illustrated swordfish, I chose a modern, bold sans-serif font, curving around the fish, to give a contemporary and inviting feel to the design. This approach was in line with our brand's ethos of being friendly and approachable.
In the realm of graphic design, I undertook the exciting challenge of creating a new logo for Bulleen Fresh Fish Supply. This logo became a symbol of our commitment to quality and abundance, featuring the previous elegantly illustrated swordfish, I chose a modern, bold sans-serif font, curving around the fish, to give a contemporary and inviting feel to the design. This approach was in line with our brand's ethos of being friendly and approachable.
Designing the Website and Managing Social Media
I ensured that the new logo was seamlessly integrated across all marketing materials. The website, business cards, social media content, and uniforms were all designed with a consistent and professional look, echoing the warm and inviting experience we offer at Bulleen Fresh Fish Supply. The brand's colour palette was thoughtfully chosen, with various shades of blue to evoke the freshness and allure of the ocean, and white and black text to maintain clarity and visibility across different branding elements.
I ensured that the new logo was seamlessly integrated across all marketing materials. The website, business cards, social media content, and uniforms were all designed with a consistent and professional look, echoing the warm and inviting experience we offer at Bulleen Fresh Fish Supply. The brand's colour palette was thoughtfully chosen, with various shades of blue to evoke the freshness and allure of the ocean, and white and black text to maintain clarity and visibility across different branding elements.
Leveraging Experience and Achieving Growth
Drawing from my previous experience as a sales assistant with the business, I had a profound understanding of the brand's identity and the values cherished by our community. Leveraging this knowledge, I crafted a brand identity that was not only appealing but also welcoming to all customers, akin to the warm reception they receive from our store's staff. My efforts in rebranding led to a noticeable increase in daily customers and a surge in phone inquiries. The brand's social media presence also grew remarkably, driven by the engaging and authentic content I created, which truly captured the essence of our brand's personality.
Drawing from my previous experience as a sales assistant with the business, I had a profound understanding of the brand's identity and the values cherished by our community. Leveraging this knowledge, I crafted a brand identity that was not only appealing but also welcoming to all customers, akin to the warm reception they receive from our store's staff. My efforts in rebranding led to a noticeable increase in daily customers and a surge in phone inquiries. The brand's social media presence also grew remarkably, driven by the engaging and authentic content I created, which truly captured the essence of our brand's personality.
Challenges and Recognition
While the journey had its challenges, especially in perfecting the website design, my determination and creative flair resulted in a satisfying and impactful outcome, much to the delight of both our clients and customers. The owner of Bulleen Fresh Fish Supply commended my contributions over the years, noting my significant role in building customer relationships, attracting new patrons, and elevating the professional image of the business through my design work.
While the journey had its challenges, especially in perfecting the website design, my determination and creative flair resulted in a satisfying and impactful outcome, much to the delight of both our clients and customers. The owner of Bulleen Fresh Fish Supply commended my contributions over the years, noting my significant role in building customer relationships, attracting new patrons, and elevating the professional image of the business through my design work.
Logo
A dedicated worker sporting the new uniforms for Bulleen Fresh Fish Supply designed by Desi.
Interactive Polls
Post Planning, Design, & Caption Creation
