Conceptualisation
As a graphic designer, my aim with the 'Grecian Gal Logo' was to forge a visual identity that honours the Greek heritage and resonates with the elegance of the Grecian jewellery venture. I was inspired to interweave the protective 'evil eye' symbol into the design, a homage to Greek folklore.
As a graphic designer, my aim with the 'Grecian Gal Logo' was to forge a visual identity that honours the Greek heritage and resonates with the elegance of the Grecian jewellery venture. I was inspired to interweave the protective 'evil eye' symbol into the design, a homage to Greek folklore.
Creation
I employed Adobe Photoshop to devise a custom 'evil eye' icon, situating it at the core of the logo. This icon, symbolising protection from malevolence, was balanced with a text banner that ensures the brand's name is both recognisable and legible. I meticulously selected the colour palette to mirror Greece's national colours, with blue and white as the foundation, highlighted by black to offer a contemporary contrast.
I employed Adobe Photoshop to devise a custom 'evil eye' icon, situating it at the core of the logo. This icon, symbolising protection from malevolence, was balanced with a text banner that ensures the brand's name is both recognisable and legible. I meticulously selected the colour palette to mirror Greece's national colours, with blue and white as the foundation, highlighted by black to offer a contemporary contrast.
Collaboration
In close collaboration with my client, we selected a font that complements the logo's aesthetic and enhances its distinctiveness. This partnership was pivotal in setting the 'Grecian Gal Logo' apart in an industry often dominated by text-centric designs.
In close collaboration with my client, we selected a font that complements the logo's aesthetic and enhances its distinctiveness. This partnership was pivotal in setting the 'Grecian Gal Logo' apart in an industry often dominated by text-centric designs.
Execution and Delivery
The development of the logo was characterised by a dynamic and responsive client-designer interaction, allowing for swift turnarounds and a final design that met with the client's approval and enthusiasm.
The development of the logo was characterised by a dynamic and responsive client-designer interaction, allowing for swift turnarounds and a final design that met with the client's approval and enthusiasm.
Symbolism and Impact
I crafted the 'Grecian Gal Logo' to be an indelible symbol for the brand, encapsulating the essence of Grecian jewellery tradition. It stands as a testament to the brand's distinctive identity, marrying traditional symbolism with contemporary design.
I crafted the 'Grecian Gal Logo' to be an indelible symbol for the brand, encapsulating the essence of Grecian jewellery tradition. It stands as a testament to the brand's distinctive identity, marrying traditional symbolism with contemporary design.
Grecian Gal Logo
