As a graphic designer and social media manager my personal project, 'Small Biz Review,' stands out as a prime example of my ability to craft engaging and meaningful brand identities. This project was particularly significant for its focus on supporting small Australian businesses, capturing their authentic spirit through strategic design and social media engagement.
Logo Design: Symbolising Connection and Conversation
At the core of 'Small Biz Review's branding is its logo, which I meticulously designed. It features a speech bubble with the map of Australia seamlessly integrated. This design not only symbolises the brand's commitment to promoting local entrepreneurs but also connects with the Australian audience, embodying the brand's aim to spark conversations about these small businesses.
At the core of 'Small Biz Review's branding is its logo, which I meticulously designed. It features a speech bubble with the map of Australia seamlessly integrated. This design not only symbolises the brand's commitment to promoting local entrepreneurs but also connects with the Australian audience, embodying the brand's aim to spark conversations about these small businesses.
Typography: Balancing Warmth and Professionalism
Selecting the right typography was crucial for the brand's image. For 'Small Biz Review,' I chose a cursive font to convey friendliness and approachability, resonating with the audience's desire for genuine connections. In contrast, a bold sans serif font for 'Review' emphasises the brand’s dedication to providing professional and reliable business reviews. This typographic contrast enhances visual interest and underscores the brand's blend of warmth and professionalism.
Selecting the right typography was crucial for the brand's image. For 'Small Biz Review,' I chose a cursive font to convey friendliness and approachability, resonating with the audience's desire for genuine connections. In contrast, a bold sans serif font for 'Review' emphasises the brand’s dedication to providing professional and reliable business reviews. This typographic contrast enhances visual interest and underscores the brand's blend of warmth and professionalism.
Social Media Strategy: Building a Community
I developed a content strategy for Instagram, Facebook, and TikTok, focusing on creating short-form videos and engaging posts. My approach was personable and engaging, successfully capturing our audience's attention. A testament to this success was our most viewed TikTok video, which received over 100,000 views and 8,000 comments, significantly boosting our brand’s visibility.
I developed a content strategy for Instagram, Facebook, and TikTok, focusing on creating short-form videos and engaging posts. My approach was personable and engaging, successfully capturing our audience's attention. A testament to this success was our most viewed TikTok video, which received over 100,000 views and 8,000 comments, significantly boosting our brand’s visibility.
Achievements on TikTok: A Resounding Success
In just two months, 'Small Biz Review's presence on TikTok was remarkable. Our eight videos collectively amassed 200,000 likes, a clear indicator of the audience's enthusiastic response to our content. However, despite this tremendous success, I made the strategic decision to close the account to concentrate on my studies and professional work. This decision, while difficult, was necessary to align with my personal and professional goals.
In just two months, 'Small Biz Review's presence on TikTok was remarkable. Our eight videos collectively amassed 200,000 likes, a clear indicator of the audience's enthusiastic response to our content. However, despite this tremendous success, I made the strategic decision to close the account to concentrate on my studies and professional work. This decision, while difficult, was necessary to align with my personal and professional goals.
Analytics and Engagement: Measuring and Reflecting
Utilising analytics tools on Instagram and TikTok, I measured our content's reach and engagement, continually refining our strategy. This ongoing analysis helped in shaping content that resonated with our audience, thereby boosting the brand’s impact and visibility.
Utilising analytics tools on Instagram and TikTok, I measured our content's reach and engagement, continually refining our strategy. This ongoing analysis helped in shaping content that resonated with our audience, thereby boosting the brand’s impact and visibility.
Conclusion: Embodying Entrepreneurial Spirit
In conclusion, the 'Small Biz Review' project is a reflection of my dedication to creating authentic and impactful brand identities. This project not only showcases my commitment to highlighting Australian entrepreneurship but also underlines the importance of cohesive branding and targeted social media strategies in connecting businesses with their audience. My experience with 'Small Biz Review' serves as an inspiring example in both graphic design and social media marketing, demonstrating the significant role of strategic, heartfelt branding in today’s dynamic digital world.
In conclusion, the 'Small Biz Review' project is a reflection of my dedication to creating authentic and impactful brand identities. This project not only showcases my commitment to highlighting Australian entrepreneurship but also underlines the importance of cohesive branding and targeted social media strategies in connecting businesses with their audience. My experience with 'Small Biz Review' serves as an inspiring example in both graphic design and social media marketing, demonstrating the significant role of strategic, heartfelt branding in today’s dynamic digital world.
