As the first Marketing Manager for The Trinity Group and Trinity Architects, I embarked on a journey to define and elevate the brand in a competitive market, underpinned by strategic marketing and innovative thinking.
Comprehensive Marketing Management: My role encompassed diverse facets of marketing, from updating both websites to resonate with their evolving brand, to designing merchandise and uniforms that embodied their corporate identity.
Client Engagement and Partnerships: I actively engaged with previous clients to gather impactful testimonials, crucial for enhancing their brand trust. Strategic partnerships with suppliers were forged, facilitating mutual growth and brand exposure.
Project Documentation and Social Media Mastery: I skilfully documented the beginning of the Matteo Project's property development, providing engaging updates that showcased the company's commitment to excellence. Managing their Instagram profiles, I elevated their digital presence, reaching a wider audience with tailored content.
Specific Portfolio Highlights
- Design & Creation of the Matteo Location Map: I designed the Matteo Location Map to not only detail the prime location of the development but also to highlight nearby attractions, using Adobe Photoshop for precision and aesthetic appeal. This map effectively contributed to a 15% increase in client enquiries about the Matteo project.
- Instagram Content Creation & Management for Trinity Architects: Through strategic Instagram marketing, creation and management, I successfully targeted middle-aged, high-income couples in Melbourne. This resulted in a remarkable 30% increase in follower engagement and a 20% boost in enquiries from potential clients.
- Innovative Instagram Video Creation: My Instagram videos vividly showcased our projects. The Matteo demolition video alone garnered over 3,000 views in the first week, contributing to a 25% increase in engagement on the company's Instagram profile. These videos were tailored for optimal impact, considering Instagram's layout and mobile viewing trends.
Personal Growth and Learning: This role was an invaluable learning experience. I gained expertise in digital marketing, brand management, and storytelling. My skills in data analysis and performance metrics evaluation were particularly enhanced, allowing me to make data-driven marketing decisions.
Conclusion: A Journey of Marketing Excellence: My tenure as Marketing Manager at The Trinity Group and Trinity Architects was marked by significant growth, creativity, and measurable impact. Through innovative strategies and impactful projects, I played a pivotal role in the evolution of these brands and my professional development.
Trinity Architects Instagram Content Creation & Management
Matteo Location Map
